At Ocoya, we want to make sure you have the best experience possible while posting on your social media accounts. However, there are certain limitations that you should keep in mind when posting to Facebook, Instagram, LinkedIn, and Twitter. Here we provide a breakdown of each platform's limitations for captions, images, videos, and GIFs.
Here is a summary table of all the limits:
Format | Limitation | ||||
Characters | Max no. | 5,000 | 2,200 | 280 | 3,000 |
Image + Video | Is allowed? | No | No | No | No |
Image + GIF | Is allowed? | No | No | No | No |
Video + GIF | Is allowed? | No | No | No | No |
Creatives | Min no. | 0 | 1 | 0 | 0 |
Images | Max | 10 | 10 | 4 | 9 |
Images | Max size | 8MB | 8MB | 5MB | 10MB |
Images | Aspect ratio | N/A | 4:5 to 1.91:1 or square | N/A | N/A |
Videos | Max no. | 1 | 1 | 1 | 1 |
Videos | Max size | 100MB | 100MB | 100MB | 100MB |
Videos | Aspect ratio | N/A | 4:5 and 16:9 | 1:3 and 3:1 | N/A |
GIFs | Max no. | 1 | 1 | 1 | 1 |
GIFs | Max size | 100MB | 100MB | 15MB | 100MB |
GIFs | Dimensions | N/A | 4:5 to 16:9 | <1280x1080 | N/A |
Facebook:
Text: Max 5,000 characters
Images: Max 10 images, Max size 8MB, no aspect ratio restrictions
Videos: Max 1 video, Max size 100MB, no aspect ratio restrictions, Max duration 4 hours
GIFs: Max 1 GIF, Max size 100MB, no aspect ratio restrictions
Posts per 24 hours: 25
Instagram:
Text: Max 2,200 characters
Images: Max 10 images, Max size 8MB, aspect ratio must be within a 4:5 to 1.91:1 range or square, Min width 320 (will be scaled up to the minimum if necessary), Max width 1440 (will be scaled down to the maximum if necessary). Find out how Ocoya uses auto-cropping to deal with this here.
Videos: Max 1 video, Max size 100MB, aspect ratio 4:5 and 16:9, Max duration 60 seconds
GIFs: Max 1 GIF, Max size 100MB, aspect ratio 4:5 and 16:9
Posts per 24 hours: 25
LinkedIn:
Text: Max 3,000 characters
Images: Max 9 images, Max size 10MB, no aspect ratio restrictions
Videos: Max 1 video, Max size 100MB, no aspect ratio restrictions, Max duration 30 minutes
GIFs: Max 1 GIF, Max size 100MB, no aspect ratio restrictions
Posts per 24 hours: 50
Twitter:
Text: Max 280 characters
Images: Max 4 images, Max size 5MB, no aspect ratio restrictions
Videos: Max 1 video, Max size 100MB, aspect ratio between 32x32 and 1280x1024, Max duration 140 seconds
GIFs: Max 1 GIF, Max size 15MB, dimensions max 1280x1080
Posts per 24 hours: 100
Please keep in mind that Ocoya will flag most of these on the frontend if you go outside of these limits to help ensure that you stay within the limitations of each platform. Happy posting!