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Content limitations for social media platforms
Content limitations for social media platforms

Never get a posting error again with this handy guide

Joe Sutcliffe avatar
Written by Joe Sutcliffe
Updated over a week ago

At Ocoya, we want to make sure you have the best experience possible while posting on your social media accounts. However, there are certain limitations that you should keep in mind when posting to Facebook, Instagram, LinkedIn, and Twitter. Here we provide a breakdown of each platform's limitations for captions, images, videos, and GIFs.

Here is a summary table of all the limits:

Format

Limitation

Facebook

Instagram

Twitter

LinkedIn

Characters

Max no.

5,000

2,200

280

3,000

Image + Video

Is allowed?

No

No

No

No

Image + GIF

Is allowed?

No

No

No

No

Video + GIF

Is allowed?

No

No

No

No

Creatives

Min no.

0

1

0

0

Images

Max

10

10

4

9

Images

Max size

8MB

8MB

5MB

10MB

Images

Aspect ratio

N/A

4:5 to 1.91:1 or square

N/A

N/A

Videos

Max no.

1

1

1

1

Videos

Max size

100MB

100MB

100MB

100MB

Videos

Aspect ratio

N/A

4:5 and 16:9

1:3 and 3:1

N/A

GIFs

Max no.

1

1

1

1

GIFs

Max size

100MB

100MB

15MB

100MB

GIFs

Dimensions

N/A

4:5 to 16:9

<1280x1080

N/A

Facebook:

  • Text: Max 5,000 characters

  • Images: Max 10 images, Max size 8MB, no aspect ratio restrictions

  • Videos: Max 1 video, Max size 100MB, no aspect ratio restrictions, Max duration 4 hours

  • GIFs: Max 1 GIF, Max size 100MB, no aspect ratio restrictions

  • Posts per 24 hours: 25

Instagram:

  • Text: Max 2,200 characters

  • Images: Max 10 images, Max size 8MB, aspect ratio must be within a 4:5 to 1.91:1 range or square, Min width 320 (will be scaled up to the minimum if necessary), Max width 1440 (will be scaled down to the maximum if necessary). Find out how Ocoya uses auto-cropping to deal with this here.

  • Videos: Max 1 video, Max size 100MB, aspect ratio 4:5 and 16:9, Max duration 60 seconds

  • GIFs: Max 1 GIF, Max size 100MB, aspect ratio 4:5 and 16:9

  • Posts per 24 hours: 25

LinkedIn:

  • Text: Max 3,000 characters

  • Images: Max 9 images, Max size 10MB, no aspect ratio restrictions

  • Videos: Max 1 video, Max size 100MB, no aspect ratio restrictions, Max duration 30 minutes

  • GIFs: Max 1 GIF, Max size 100MB, no aspect ratio restrictions

  • Posts per 24 hours: 50

Twitter:

  • Text: Max 280 characters

  • Images: Max 4 images, Max size 5MB, no aspect ratio restrictions

  • Videos: Max 1 video, Max size 100MB, aspect ratio between 32x32 and 1280x1024, Max duration 140 seconds

  • GIFs: Max 1 GIF, Max size 15MB, dimensions max 1280x1080

  • Posts per 24 hours: 100

Please keep in mind that Ocoya will flag most of these on the frontend if you go outside of these limits to help ensure that you stay within the limitations of each platform. Happy posting!

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