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Essential vs Advanced Analytics
Essential vs Advanced Analytics

The main difference will be in the KPIs

Joe Sutcliffe avatar
Written by Joe Sutcliffe
Updated over a week ago

The main difference between Essential and Advanced Analytics will be in the KPIs reported.

Basic Analytics will be standard engagement (likes, comments, shares).

Advanced Analytics will include more useful information like Virality Rate, amplification rate, engagement rate and comment conversion rate. We will also include ‘actionable insights’ which will give you indicators on your best performing hashtags and best times to post.

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